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What Is Dual Path Marketing?

Dual Path Marketing is a strategy that keeps a property exposed through traditional MLS marketing while adding an additional online auction marketing path when appropriate.

Why Use Two Paths?

Some listings experience extended days on market, limited showings or limited offers. An additional auction path can expose qualifying inventory to another group of buyers without necessarily abandoning traditional marketing.

Potential Use Cases

  • Aged inventory
  • Vacant or as-is properties
  • Investor-owned inventory
  • High-inventory markets
  • Institutional dispositions

Explore Dual Path Marketing